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Business data comes in many forms driven by the unique needs of each department, but ultimately connecting that data together, analyzing it, and building actionable business policies around that data has involved the expense and complexity of traditional business intelligence (BI) tools or the opposite end of the spectrum – thousands of rows in a spreadsheet with limited visibility and accuracy.
The concept of actionable analysis begins in LongJump with mashing up data from disparate sources such as your CRM, ERP, billing, HR, project, and fulfillment data to a single personalizable portal for analysis. And because the data is in LongJump, creating data policies around that data to trigger automated or directed actions and processes is as simple as creating an appointment in Microsoft Outlook.
For example, let's say you want to create a follow-up for an account manager whenever a customer (whose data is in your CRM) is late with billing (whose data is in your finance application) and has a credit issue (in yet another system). You could extract data from all three, put them in your spreadsheet, and analyze it manually, then send an email to that account manager to alert them of that situation. Or you could invest thousands to license, implement, and train someone on a complex BI tool (but still be relegated to emailing that account manager and following up on the follow-up).
 A better approach is to LongJump - a platform designed for actionable analysis.
- Mashup data from multiple systems using our easy-to-use browser interface, web services REST-based API, and/or data loader
- Track activities associated with data records
- Streamline processes and create alerts with automated data policies
- Web-enabled data entry
Spreadsheets are designed for calculating data and creating simple lists, but the moment you want to track activities or access related information or share data with your team, they present significant data management challenges. With LongJump, each row of data you're tracking in spreadsheets like Microsoft Excel becomes its own data record, which can be related to other records across your business as well as activities.
For example, if you're managing a list of projects in Excel, each line item may contain a project start date, end date, a description, project type, status, who the project is for, and who the project lead is. But you may also want to know what other projects that lead is responsible for, what activities are being associated to that project, and the status of other projects of that type.
You could track the information in Excel, but you would need to ask your team members individually about the status of their projects. You would also need to manually modify status and updates to track what was going on.
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LongJump allows you to work smarter:
- Centralize your information so your team can focus on the areas of your business that matter most instead of spending time reporting status.
- Bring data into LongJump from multiple sources using our web services REST API, bulk loader, or ad-hoc import tool
- Assign data policies to automate common tasks such as alerting someone of changes, assigning a task, or updating the information.
- Create web forms so website visitors can directly enter data as records, which you can use to analyze or follow-up.
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For more on customizing or building applications to better manage and analyze your operational data, refer to the following resources:
- Read about the features on the LongJump applications platform
- The Developer Kit in support provides an overview on how to think about applications in LongJump and how to properly model your data, using the LongJump interface to create an library management tool application, and provides information on using the REST-based API for connecting LongJump data to other systems .
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